Audio Innovate is a relatively new company. Audio innovate has developed the world acclaimed “innofADER”TM The only crossfader with completely variable parameters for the user to customize to his style or preference. The “ innofADER” can be retrofitted to most of the popular brand dj mixers. Audio Innovate now manufactures its own mixer incorporating the innofader. Audio Innovate ("AI") was founded in 2005 by Elliot Marx, an audio electronics and DSP engineer with 11 years experience in designing mixers and CD players for the DJ industry. Elliot Marx is known for developing "The Beatkeeper" and providing DJs with very powerful hands-on DSP based tools. AI's mission is to provide the DJ with unique, practical, and rugged tools for both live performance and studio recording. With DJ's becoming more and more like musicians in their own light, AI is constantly seeking ways to give DJs the ability to bring performance to a new level. Numark manufacture the most complete and innovative range of Dj products in the industry, from analogue mixers to the most cutting edge midi controller. Numark is obsessed with designing equipment that meets the individual need of every DJ. That's why the sound of Numark has been present in scratches, breaks, and beats for more than 30 years.